Optimising the Gifting Experience

The conception of Biscuiteers, calls into question, "why give flowers, when you can give Biscuiteers?” Gifting required unique functionality as 85% of Biscuiteers orders are sent to a recipient. We developed a delivery date calendar, to allow customers to choose a date up to 6 months in advance of the occasion and encourage early seasonal shopping. After observing customer behaviour we also developed a multi-address checkout which allows customers to arrange multiple deliveries within a single order – perfect for the serial gifter and for corporate customers to thank multiple people.

Integration with Klevu

With a unique product in the market a key challenge was to help customers find the right product. We used AI merchandising tool Klevu to explore customers' previous on-site behaviour and create a highly personalised experience, including similar product recommendations. Since Klevu was introduced, search led conversion rate increased by 9%.

Omnichannel Approach

As Biscuiteers are a D2C brand, with both an online store and two bricks and mortar stores, they were keen to create an omnichannel experience. This meant partnering with key CRM solutions to allow the Biscuiteers customer database to flow into their ESP, Ometria, and Refer a friend partner, Mention Me, to enrich marketing campaigns.

Customer Loyalty in the form of Prezzie Points

In cooperation with Biscuiteers, we build a loyalty scheme where customers accumulate ‘Prezzie Points through spend. What makes it so clever is that the POS feeds into Magento, working both in-store and online, making it the ideal omnichannel solution. ince launching in September 2019 the scheme has driven +£750K incremental revenue. In the past 12 months, the active customer database has increased +85%.